Private preview · Data aggregation platform

A single source of truth for data that lives in many places.

Oruvex unifies data across the systems you already run. It matches and resolves records into a trusted golden record, traces every value back to its source, and keeps the result current for your teams and applications.

How it works Customer stories

Founded 202124 peopleRotterdam & Tallinn

In private preview with partner teams across logistics, healthcare, retail, insurance and energy

Platform

From scattered sources to a single record.

Connect

Unify data across databases, applications and files. Oruvex reads from each system where it lives, so nothing has to be migrated first.

Reconcile

Entity resolution matches duplicate and conflicting records, and rules you can inspect produce one trusted golden record.

Deliver

Serve one governed, current view to analysts, applications and reports, with full data lineage back to every source.

Core capabilities

Entity resolution

Matches records that describe the same customer, supplier, product or site, even when systems label them differently.

Golden record

Combines the best verified values from every source into one authoritative record.

Data lineage

Shows where each value came from and which rule produced it.

Data governance

Role-based access, policy controls and a complete audit trail across every source.

Continuous synchronization

Keeps the unified view current as source systems change, without batch rebuilds.

Master data management

Maintains consistent reference data for customers, suppliers and products across the organization.

Product

See every record, and exactly why it looks the way it does.

The console shows incoming records as they are matched, resolved and sent on, with the sources and rules behind each decision one click away.

console · Unified recordsSample data

Unified today18,204

Sources online14 / 14

Awaiting review0

Record	Entity	Sources	Status

Integrations

Connectors for the systems most teams already run.

Databases

Relational and document stores, read in place.

Warehouses and lakes

Analytical stores that already hold your history.

Business applications

ERP, CRM, billing, support and operations tools.

Files and spreadsheets

The CSVs and workbooks every organization still depends on.

Event streams

Queues and message buses, processed as records arrive.

APIs

Internal services and third-party platforms.

Customers

Teams that stopped arguing about which system is right.

“Every report used to begin with an argument about which system was right. Now it begins with the answer.”

Head of Data, regional freight operator

Logistics

One shipment, one record

A regional freight operator replaced seven competing shipment tables with a single record that every depot, planner and invoice agrees on.

Private preview

Healthcare

A supplier register that holds together

A healthcare provider group unified supplier and contract data held separately by each regional department, with every change traceable.

Private preview

Retail

Product data that matches the shelf

A national retailer brought catalog, warehouse and store data into one view, so what is listed is what is on hand.

Private preview

Security

Built to handle data that matters.

Oruvex reads sensitive records on your behalf, so access, visibility and location are designed in from the start.

Encryption

Data is encrypted in transit and at rest, with keys managed separately from the data they protect.

Access control

Role-based permissions, scoped per source, so people see only what their work requires.

Audit trail

Every read, merge and change is recorded, and can be traced back to a person or a rule.

Data residency

Choose where your data is stored and processed, with infrastructure in the European Union.

An independent security review is part of the path to general availability.

Principles

How we build, and what we won't compromise on.

Leave data where it is

Read in place. Migration is a project of its own, and most teams shouldn't need one to get an answer.

Show the work

Every merged record keeps a trail to its sources and to the rule that decided it. Nothing is a black box.

Be dependable

Predictable behavior and plain failure modes. The best infrastructure is the kind nobody has to think about.

Earn trust in stages

We open access gradually and would rather be late than wrong. Each stage has to work before the next begins.

Company

Started by people who were tired of reconciling by hand.

Oruvex began in the winter of 2021, when three colleagues at a regional freight operator spent months matching the same shipment records across seven systems that disagreed about almost everything. By spring they had stopped correcting the records and started building something to keep them correct.

The first prototype was called "origin vector": the place a record began, and the place it was supposed to end up. The name was shortened, and it stuck. The founders left to build it properly, and the first outside team ran on it a year later.

We don't think data should have to be moved, renamed or rewritten before it can agree with itself.

24people work on Oruvex every day.

Rotterdam, 13Tallinn, 11

Founded2021

HeadquartersRotterdam

EngineeringTallinn

StagePrivate preview

2021

Three founders leave the freight operator and incorporate Oruvex. A first working prototype matches records across two live systems.

2022

The reconciliation engine runs against real data from the first outside team. Rotterdam office opens.

2023

The team reaches twelve. A second office opens in Tallinn to house engineering.

2024

The core is rebuilt around traceable, rule-based decisions after a year of lessons from production use.

2025

Private preview begins with a small group of founding partner teams.

2026

The team stands at twenty-four, with the focus on hardening the core ahead of open beta.

Leadership

The people running the company.

Ilse Marchetti

Co-founder, Chief Executive

Spent a decade in freight operations before deciding the data problem was the real bottleneck.

Tomas Brandvold

Co-founder, Chief Technology Officer

Designed the original matching engine and still reviews every change to how records are resolved.

Noor Castellanos

Co-founder, Chief Operating Officer

Runs partner programs and the day-to-day business, and keeps both offices working as one team.

Jonas Aarvik

Head of Research

Leads the work on matching quality and on explaining each automated decision in plain language.

Offices

Two offices, one team.

Rotterdam

Headquarters · 13 people

Leadership, partner programs, research and operations, a short walk from the harbor where the company began.

Tallinn

Engineering hub · 11 people

Platform engineering, infrastructure and data science, working on the same core as the team in Rotterdam.

News

Recent announcements.

Mar 2026

Oruvex names Jonas Aarvik Head of Research to lead work on matching quality and explainability.

Sep 2025

Oruvex opens its private preview to a first group of founding partner teams.

Jun 2023

Oruvex opens an engineering hub in Tallinn as the team grows to twelve.

Roadmap

Where the product stands.

Private preview

Working with a small group of founding teams on the core platform.

Current

Open beta

Wider access as the core matures.

General availability

Published pricing, documentation and support for every plan.

Planned

Expansion

Additional sources and regions, guided by what customers need.

Planned